I’ve been a huge fan of Specialized for quite some time now. I’ve been selling their bikes for almost a decade and being a marketing/design person, one of the things I’ve always appreciated about them has been their attention to detail with all their marketing materials. Everything from POP (branded items around your local bike shop) to their catalogs and now to how they present their owners manuals have been rather impressive. Last week [...]

Hollyloft has booked a stop of the Specialized Men’s Demo trailer for Friday, May 14th right in their back parking lot. Jay from Specialized will be there from 2pm-8pm with some of their best bikes for your riding pleaseure. Some of the bikes for demo include the S Works Tarmac, S Works Roubaix, Tarmac Comp, Robaix Expert, Tricross Expert and more! There will also be just as many mountain bikes for you guys that swing [...]